the fwrd group
Amy Kapolnek is a seasoned marketing professional with extensive experience in strategic planning and execution within the beauty, wellness, and medical aesthetics sectors. As the Founder and Fractional CMO of the fwrd group since January 2014, Amy has successfully empowered 116 brands across 24 countries. Currently serving as Chief Marketing Officer for Editrix, Amy focuses on an innovative microbiome skincare system. Additional roles include Business Mentor at XRC Ventures and previous consulting positions with notable companies such as Johnson & Johnson, Procter & Gamble, Coty, and Diageo. Amy's earlier career includes leadership positions at Deux Hommes, contributing to significant digital marketing success. Academically, Amy holds an MBA in Marketing, Strategy, and Innovation from NYU Stern School of Business and a B.A. in Psychology with a minor in Business Administration from the University of Iowa.
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the fwrd group
Founded in 2014 by accomplished Marketer, Strategist and Entrepreneur, Amy Kapolnek, the fwrd group is a boutique strategic consulting firm specializing in development and growth strategies spanning business, branding and marketing for forward-thinking startups, fast growing businesses and established namesakes within beauty, wellness, tech and consumer packaged goods. At the fwrd group, we are masters at designing unconventional yet powerful tactics that amplify the impact of every campaign on every channel, and ultimately, lead to accelerated growth. Which is why for the past decade, our team of highly creative and data-driven experts have been industry leaders at offering high-powered strategic services, individually customized to each client and their needs. Services include: *Brand and Marketing Strategy *Yearly and Go-To Marketing Plan *Fractional CMO only *Fractional Marketing Team: CMO + Specialists *1:1 Strategic Advising