Sayuri S.

Sayuri S. is an accomplished Creative Lead specializing in social media and digital campaigns, currently leading global BMW campaigns and revitalizing the BMW Lifestyle at THE GAME since November 2023. Prior experience includes serving as Social Lead for BMW at LOOPING GROUP, overseeing the successful i Vision Dee reveal at CES 2023, and holding various roles at Anomaly and TOPSHOP TOPMAN, where Sayuri managed MINI's global channels and strategic social implementations. With a Bachelor’s Degree in Fashion Communication and Promotion from Nottingham Trent University, Sayuri has developed a robust skill set in social-first creative development, copywriting, and channel management, underscored by early experience in community management and editorial support.