Candy Li

Candy Li is a prominent figure in the fashion and marketing industries, currently serving as a Partner and Founder of The Geeky Greens since October 2023. Prior experience includes the position of Head of Growth at MyyShop, where responsibilities centered around brand and user growth in the U.S. market. As the Founder of HARDcANDY PR, a fashion public relations firm, Candy specialized in overseas promotion for designer brands and influencer marketing. Additional roles include General Manager at ACTiVATiON Group and Guest Lecturer at China Academy of Art, focusing on various aspects of fashion public relations and social media marketing. Candy is also a co-founder of 了不起的你 买手店 and greenevery[day]绿色时尚运动平台. Educational qualifications encompass an ongoing Executive Doctor of Business Administration in Culture Industry from Université de Montpellier Paul-Valéry and a Master's degree in International Fashion Marketing from Glasgow Caledonian University.