Gup Crewdson

Gup Crewdson is a seasoned professional in the field of paid media, currently serving as Paid Media Director at The Goat Agency since November 2022, after previously holding the position of Senior Paid Social Manager. At The Goat Agency, Gup manages a team of five across various sectors, has been recognized as a 'superstar of the week' multiple times, and successfully implemented a benchmarking tool for deliverables. Additionally, Gup takes on the roles of Culture Lead and Pastoral Carer for the paid team, focusing on team well-being and morale. Prior experience includes roles as Senior Biddable Manager at Brainlabs, Paid Social Account Manager at That Lot, and various positions at Tomorrow Advertising. Gup holds a Bachelor of Science degree in Communication and Media Studies from Loughborough University, completed in 2019.