The Good Guys
Aditya Badal is a Senior Software Engineer at The Good Guys, with experience in various roles including Software Engineer, Ecommerce Application Support, and Application Support Analyst since November 2017. Prior to this, Aditya worked as a Technical Advisor at Teleperformance Australia from April 2017 to October 2017 and served as a Peer Assistant Mentor at Deakin College from December 2014 to July 2015. Currently pursuing a Master's degree in Data Science at RMIT University from August 2023 to July 2025, Aditya previously earned a Bachelor's degree in Information Technology - Software Development from Deakin University between 2014 and 2017. Additionally, Aditya attended the Melbourne Institute of Business & Technology from 2014 to 2015.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.