The Good Guys
David Sewell is an experienced engineering manager with a strong background in finance and supply chain applications. Currently at The Good Guys since March 2020, David has progressed from Application Systems Manager to Engineering Manager, focusing on IT and business initiatives, particularly in SAP implementations. Prior roles include Business Analyst at Wilson Group, IT Business Analyst at Australian Pharmaceutical Industries, Finance Systems Analyst at Lion, and various application specialist positions at The Good Guys, where David excelled in optimizing financial systems and processes. David began a career in auditing as an Accountant at Ernst & Young. Academic achievements include a Master’s Degree in Business Information Technology from RMIT University and a Bachelor of Commerce in Accounting and Finance from Deakin University.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.