The Good Guys
George Panagiotidis has extensive experience in the retail industry, currently serving as the General Manager - CE at The Good Guys since May 2018. Before this role, George held key positions at JB Hi-Fi from April 2005 to May 2018, including General Manager - AV MI and National Product Manager - VISUAL. George completed HSC/VCE education at Banyule High School, laying a strong foundation for a successful career in management and product oversight within the consumer electronics sector.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.