The Good Guys
Jeff Wang is an experienced professional in consumer insights and data analytics, currently serving as the Consumer Insights Lead at The Good Guys since November 2012. In this role, Jeff is responsible for analyzing large data sets to provide actionable insights for the Marketing team, leading the development of data analytical solutions, and ensuring clear communication of analytical outcomes to senior stakeholders. Previous positions include Customer Insights Analyst and Retail Service Analyst at The Good Guys, where Jeff focused on market analysis and program performance tracking. Earlier experience includes serving as an Assistant Business Analyst at Aveda, assisting in budget preparation and sales analysis. Jeff holds a Master of Applied Commerce in Accounting from the University of Melbourne and a Bachelor of Accounting from Zhongnan University of Economics and Law.
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The Good Guys
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The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.