The Growth Foundation
Sam Thomas is an experienced professional in CRM and digital marketing with a career spanning over 18 years. Currently serving as Head of CRM at The Growth Foundation since October 2022, Sam previously held the same title at THG, where responsibilities included coordinating campaigns and optimizing customer communication. Prior to that, Sam worked at Red Eye International for nearly a decade, progressing from Account Manager to Account Director, focusing on multi-channel marketing strategies across various sectors. Sam's earlier roles include Digital Project Manager and Trading Manager at The Hut Group and experience in business development at multiple companies. Sam holds an HND and BTEC National in Business & Finance from Stafford College.
The Growth Foundation
Not all growth is good. The wrong kind is exhausting and unfocused. Whether the challenge is accelerating growth, expanding into new markets, or identifying untapped potential, The Growth Foundation is the leading consumer retail growth specialist. We exist to help businesses navigate the complexities of scaling consumer brands in an unpredictable landscape. Founded in 2021 by Richard Chapple and Sarah Jasper-Baker—who played key roles in scaling some of the UK’s most successful eCommerce brands, including Play.com, Gymshark, and The Hut Group—our consultancy now comprises over 25 industry-leading experts across brand and marketing, operations, and people. At The Growth Foundation we partner with fast-growing scale-ups, consumer brands, and established multinationals to help them avoid pitfalls and seize opportunities by providing invaluable strategic guidance and hands-on tactical support. We work with our partners to ensure growth is manageable, sustainable, profitable, and enjoyable—the right way to grow. https://www.thegrowth.foundation/