The Guerrilla Marketing Society
Sarah Chen currently serves as the Head of Strategy and Account Manager at The Guerrilla Marketing Society, where responsibilities include leading a team of consultants in marketing strategy development and managing client relations. In addition, Sarah contributes as a Marketing Strategy Associate at Midnight Brunch, analyzing performance data and implementing marketing initiatives to enhance efficiency. Other roles include serving as Secretary and Dancer for Verge Dance Company, Marketing Director for China Care Fund, and Business and International Reporter for WTBU News. An active content creator on platforms like YouTube and Spotify, Sarah focuses on personal growth and social issues. Currently pursuing a Bachelor of Science in Business Administration with a concentration in Marketing, Business Analytics, and Psychology at Boston University, Sarah's diverse experiences reflect a strong commitment to marketing and community engagement.
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The Guerrilla Marketing Society
Boston University's only student-led club functioning as a marketing consulting group for companies — from startups to restaurants to established brands. We are a group of driven individuals with a passion for exploring unconventional marketing tactics. Our mission is to educate our community of BU students through hands-on experience. Members of GMS function as a pro-bono marketing agency with an emphasis on Guerrilla Marketing tactics for clients ranging from B2B to B2C companies. Our past clients include Expedia, Spotify, Runkeeper, Bevi, Lady M, The Chicken & Rice Guys, Finimize, Platejoy, and more. We work to produce profitable results utilizing a minimal budget. Our philosophy is centered around implementing innovative economical strategies & tactics of modern day marketing to achieve results. Students learn skills on industry & market level analysis, primary consumer research, data analysis, creative planning, cost analysis, and more. Interested in partnering with us free of cost? Contact bugms@bu.edu