Boston University's only student-led club functioning as a marketing consulting group for companies — from startups to restaurants to established brands. We are a group of driven individuals with a passion for exploring unconventional marketing tactics.

Our mission is to educate our community of BU students through hands-on experience. Members of GMS function as a pro-bono marketing agency with an emphasis on Guerrilla Marketing tactics for clients ranging from B2B to B2C companies. Our past clients include Expedia, Spotify, Runkeeper, Bevi, Lady M, The Chicken & Rice Guys, Finimize, Platejoy, and more. We work to produce profitable results utilizing a minimal budget. 

Our philosophy is centered around implementing innovative economical strategies & tactics of modern day marketing to achieve results. Students learn skills on industry & market level analysis, primary consumer research, data analysis, creative planning, cost analysis, and more.

Interested in partnering with us free of cost? Contact bugms@bu.edu

Restaurants

The Guerrilla Marketing Society

Stella Yang

Sarah Chen

The Marketing Team at The Guerrilla Marketing Society is responsible for devising and executing innovative, cost-effective marketing strategies for a diverse range of clients, including startups and established brands. Team members collaborate to conduct market analysis, consumer research, and creative planning, ensuring each campaign leverages unconventional tactics to achieve measurable results. Through hands-on projects, the team provides valuable educational experiences for BU students while delivering impactful marketing solutions pro bono.

Marketing Team

About

Team members