Vivian Kuethe

Director, Category Management at The Hain Celestial Group

Vivian Kuethe has extensive experience in category management and customer insights, currently serving as the Director of Category Management at The Hain Celestial Group since June 2015, after holding positions as Sr. Manager and Manager of Customer Insights. Prior to this role, Vivian worked at PepsiCo from July 2001 to February 2015, where responsibilities included Director of Customer Insights, Sr. Manager of Customer Insights, Category Manager for Tropicana, and Category Analyst for Frito Lay. Additionally, Vivian was a Category Development Manager at Acosta Sales & Marketing from 1999 to 2001. Vivian holds a BBA in Marketing and Finance from Ohio University, earned between 1994 and 1998.

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