Cristina Placido-Knapp

Cristina Placido-Knapp has extensive experience at The Hershey Company since July 2013, progressing through various roles including Sr Customer Sales Executive & Operations for Kroger and Manager of Customer Solutions & Activations for Small Format. In these positions, Cristina has managed significant sales channels, developed strategic visions, and executed successful programs for the Convenience Channel, resulting in substantial growth. Previous roles include leading a team of 30 members as Regional Sales Leader, where an impressive 13% sales growth was achieved, and managing a geographic food segment with a $21M business. Earlier experience includes a Field Marketing Intern position at SanDisk, where promotional events and sales contests were organized to enhance product visibility. Cristina holds a degree from Michigan State University, completed in 2013, and graduated from Brighton High School in 2009.