Diana Alexandra Preciado

Diana Alexandra Preciado serves as the Trade Marketing Lead for LATAM at The Hershey Company since February 2023, where strategic trade marketing initiatives have resulted in a budget saving of $20K USD in Q2-Q3. Prior to this role, Diana held the position of Customer Marketing Head at Kellogg Company, overseeing marketing strategies for several South American countries and ensuring adherence to KPIs in both modern and traditional trade channels. Previous experience includes significant positions at Grupo Gloria, CasaLuker S.A., Upfield, Diageo, Pfizer, and Quala S.A., where Diana consistently led trade marketing efforts, developed impactful marketing strategies, and successfully managed budgets across various product categories. Educational achievements include a Diplomado in Strategic Planning from Universidad de La Sabana, and multiple certifications in marketing and business management from notable institutions.