Erica Norton

Erica Norton currently serves as the Senior Director of Consumer Insights at The Hershey Company, a position held since 2015, where leadership involves directing U.S. consumer insights. Previous roles at The Hershey Company include Director of Consumer Insights, Innovation, and Senior Manager of BDS Portfolio Evolution, contributing to innovation concept development and business growth analyses. Prior experience includes strategic consulting at The Cambridge Group from 2002 to 2014 in various roles, including Project Director, where demand-driven growth strategies were crafted across multiple industries. Earlier in the career, Erica Norton worked at JPMorganChase in financial services roles focused on syndicated loan transactions and credit risk analysis. Erica Norton's academic credentials include an MBA from Northwestern University’s Kellogg School of Management and dual undergraduate degrees from the University of Pennsylvania and The Wharton School in Spanish and Finance, respectively.