Joseph Hendrix

Joseph Hendrix has extensive experience in category development and shopper insights, primarily at The Hershey Company since October 2005. Currently serving as the Senior Manager of Category Development & Shopper Insights for Salty Snacks, Joseph leads multiple product-oriented delivery teams to provide real-time insights in retail. Previous roles include developing confection and snacking strategies, achieving significant sales growth through planning and strategy, and managing key projects for convenience stores and wholesale channels. Additionally, Joseph has consistently demonstrated leadership in driving category management, earning accolades within the industry for outstanding performance. Joseph holds a Bachelor of Business Administration in Business Management from Langston University.