Kristen Riggs

Kristen Riggs oversees the company’s growth strategy, including the consumer intelligence and strategy team, strategic growth platforms, marketing excellence functions, innovation, research and development, and The Hershey Experience. Her focus is to accelerate the company’s enterprise growth.

Riggs is a dynamic Hershey veteran with marketing, sales and commercial operations experience leading billion-dollar businesses across brand marketing and sales. She has a proven track record of transforming operations and cultures to drive growth and profitability. As Vice President and GM of Commercial Planning, she led U.S. Volume Planning and Integrated Business Management along with a range of commercial strategic planning responsibilities.

Riggs joined The Hershey Company in 2005 and has held a range of commercial leadership roles in brand marketing, shopper marketing, global marketing, sales, the Reese’s brand and was VP/GM of Brand Commercialization.

Before joining Hershey, Riggs worked as an engineer for Samsung Semiconductor in Austin, Texas. Riggs holds an MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School and a Bachelor of Science degree from Purdue University.