Marta Lyden

Marta Lyden is a seasoned marketing professional with extensive experience in digital marketing and brand management. Currently serving as the Director of Digital Marketing at The Hershey Company since 2017, Marta oversees marketing strategies for licensed properties, encompassing P&L management and various marketing teams. Previous roles include Senior Business Analyst and Senior Manager of Strategic Marketing at the world's largest chocolate manufacturer, as well as Director of Global Brand Management at Conagra Brands. Marta's early career comprised positions such as Brand Manager at GfK and Product Marketing Manager at Campbell Soup Company. Academically, Marta holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Yale University and completed a Certificate in Negotiation Mastery from Harvard Business School Online in 2020.