Michele Aranda

Michele Aranda currently serves as a Senior Manager of Sensory Innovation at The Hershey Company, leading a team focused on sensory and consumer research for North American product innovation since August 2021. Prior to this role, Michele was with The J.M. Smucker Company for over a decade, where positions included Manager/Senior Manager of Products Research and Senior Scientist, specializing in retail coffee products and consumer behavior insights. Earlier experience includes roles at Pfizer, InsightExpress, TNS NFO, and Harrison Group, where Michele contributed to consumer insights and market analysis across various sectors. Michele holds a Bachelor of Science degree in Applied Economics and Business Management from Cornell University.