Nik Culver

Nik Culver has extensive experience in the consumer goods industry, particularly with The Hershey Company, where roles have included Director of Category Management and Area Sales Director since October 2008. Key responsibilities have involved analyzing category trends and strategizing to enhance sales across various channels, including major retailers such as Rite Aid and Walmart. Prior to this, Nik was a Marketing Assistant at Prudential Financial, focusing on brand awareness. Nik holds a Bachelor of Arts in Economics from the University of Rochester, obtained in 2008, and completed secondary education at Penn Yan Academy.