Tom Spaniol

Tom Spaniol is an accomplished professional with extensive experience in category strategy and insights, currently serving as the Director of Category Strategy & Insights at The Hershey Company since September 2005. In this role, Tom leads a team of ten and has been instrumental in developing strategic plans and training programs that enhance organizational effectiveness and align with consumer insights. Prior positions include Senior Manager at Spectra Marketing, where Tom managed client services and provided analytical support to major divisions within General Mills. Tom holds an MMBA from the University of Arkansas and a B.A. in Business Management and Accounting from Saint John's University.