Rachel Tan

Rachel Tan is an accomplished marketing professional currently serving as an Account Executive at The Hoffman Agency since August 2023, following a role as Associate Account Executive. Previously, Rachel has experience in content marketing at ByteDance, regional employer branding at Schneider Electric, and brand and growth marketing with a focus on SEO content at Shopee. Rachel also worked as a Digital Marketing Specialist for The Lean Company, where significant contributions included brand marketing strategy and social media management. Additional roles include freelance writing at Kopi and marketing direction for the NUS Entrepreneurship Society. Rachel holds a Bachelor of Social Sciences (Honours) in Communications and New Media from the National University of Singapore and has participated in an International Asian Studies Programme at The Chinese University of Hong Kong.