The House of Marketing
Michiel Schurmans is an experienced marketing professional currently serving as Consulting Manager at The House of Marketing since May 2022, where the focus is on driving profitable, sustainable growth through strategic marketing consulting. Prior to this role, Michiel was Head Of Marketing and Product at MeDirect Belgium, achieving a threefold increase in customer acquisition in 2021 and developing new brand positioning. In a previous position as Marketing Director at Hello bank!, Michiel managed three teams responsible for customer awareness, acquisition, and support. Michiel's extensive career includes roles at Mars, where responsibilities spanned portfolio and innovation management across Europe and Eurasia, and Danone, focusing on brand management, as well as a consulting role with Deloitte. Michiel holds a Master's degree in Commercial Engineering from KU Leuven and is currently pursuing a specialization in Digital Marketing at The University of Chicago Booth School of Business.
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