Tony Watkins, MBA

Tony Watkins, MBA, has a diverse range of work experience in the beverage industry. Tony started in 2000 with Classic Beverage of Southern California, where they worked as a Sales Representative, managing sales territory for independent, chain, and drug store channels. Tony also worked as a Relief Sales Representative, covering open sales routes and managing inventory. In 2003, Tony took on the role of Lead/Point of Sale Merchandiser, supporting route scheduling, point of sale activities, and off-premise promotions. In 2004, they became a Merchandiser, stocking shelves, rotating products, and supporting delivery drivers.

In 2008, Tony joined Ace Beverage LLC as an On-Premise Sales Representative. Tony managed the LA Live Grand Opening project, collaborating with stakeholders and setting up accounts for various establishments. In 2009, they moved to Reyes Coca-Cola Bottling and took on the role of Territory Account Manager, managing all on-premise business within a territory and collaborating with wholesalers and retailers.

Within Reyes Coca-Cola Bottling, Tony also served as a Market Development Manager, managing existing on-premise business and acquiring new accounts through face-to-face sales. From 2019 to 2020, they worked as a Business Development Manager, developing relationships with customers and stakeholders, gathering market intelligence, and collaborating on product and beverage development.

Tony's most recent work experience is with The ICEE Company, where they currently serve as a Territory Sales Manager. Tony is responsible for managing all aspects of the business in the Dallas-Fort Worth Metroplex region, including national account management and cross-functional collaboration across sales, marketing, and operations teams.

Overall, Tony Watkins' extensive work experience in sales, account management, and business development showcases their expertise in the beverage industry.

Tony Watkins, MBA obtained a General Management Certificate from the University of Phoenix in 2020. Tony then pursued a Bachelor's degree in Business from the University of Phoenix, which they completed in 2021. Following this, they obtained a Master of Business Administration (MBA) degree from the University of Phoenix in 2022.