Joanna Robinson

Chief Marketing Officer at The Iconic

Joanna Robinson has extensive experience in marketing and leadership roles. Joanna currently serves as the Interim Chief Marketing Officer at THE ICONIC. Prior to this, Joanna was the Chief Marketing Officer at Chatime, where they were responsible for executing the marketing strategy across multiple brands in the Australian region. Joanna has also held marketing director positions at L'Occitane en Provence and Tyrrell's Wines. In addition, Joanna has served as a sessional lecturer at the University of Sydney and UNSW. Earlier in their career, they worked in various brand management roles at The Estée Lauder Companies Inc., Unilever, Colgate-Palmolive, and Johnson & Johnson. Joanna's expertise lies in strategic marketing planning, brand building, CRM, digital marketing, retail activation, and market research.

Joanna Robinson has a comprehensive education history. Joanna obtained a Bachelor of Arts & Commerce degree with majors in English and Marketing from The University of Western Australia, completing their studies from 1991 to 1994. Later, they pursued a Masters of Strategic Marketing degree at the University of Wollongong in Dubai, specializing in Marketing/Marketing Management. This program lasted from 2009 to 2013. Additionally, Joanna attended Methodist Ladies College in Perth, WA on a scholarship, as mentioned. Although no specific dates or field of study were provided for their attendance, this school experience is a part of their educational background. Joanna also holds a certification in Masters of Strategic Marketing. Further details about the institution and the year or month of obtaining this certification were not provided.

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Timeline

  • Chief Marketing Officer

    May, 2023 - present

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