Paul Latham

Paul Latham is an accomplished professional in commercial and marketing roles, currently serving as Head of Commercial and Marketing at The Jockey Club since November 2025. Previously, Paul held the position of Head of Audience Development at Aston Martin F1 Team, where a strategic focus on fan growth led to a fourfold increase in social media audience and significant fan engagement through the launch of the 'I / AM' membership program. With a robust background as Lead Consultant at Two Circles, Paul specialized in sports marketing data strategies, working with various sports rights holders across multiple regions. Earlier experience includes roles at the Amateur Swimming Association, David Lloyd Leisure, and Bank of America, where Paul managed business insights, coaching, and performance management. Paul holds a Bachelor of Arts (B.A. Hons) in Business and Economics from The University of Wolverhampton.