Cristina Izquierdo Sastre

Cristina Izquierdo Sastre is a seasoned professional in digital strategy and marketing, currently serving as the Senior Strategy Director at Keenfolks, where responsibilities include developing AI-driven marketing solutions and ensuring project delivery excellence. With a strong background in account management from previous roles as Senior Digital Account Director, Cristina emphasizes long-term client relationships and financial management for account health. As an Initiator and Action Team Member at Creatives for the Future, Cristina advocates for sustainability in business practices. Cristina's extensive experience includes leadership as Head of Digital at FIRMA, where management encompassed global digital strategy and a diverse team. In education, Cristina has contributed as a Professor in Digital Strategy at Toulouse Business School and Seeway, while co-founding the creative event series Horizontal Barcelona. Academic qualifications include a Master's degree in Online Communication & Marketing and a degree in Business Sustainability Management from the University of Cambridge.