Lorena Villa

Lorena Villa is an accomplished marketing professional with extensive experience in digital marketing and account management. Currently serving as Associate Director US & Global and Digital Account Director for Merck at KEENFOLKS since June 2022, Lorena has previously held significant positions at Leo Burnett, including Digital and Account Director for P&G and Visa, as well as roles in Digital Marketing and Account Supervision. With a diverse background, Lorena has worked with Grupo Planeta, Sara Cuéllar Relaciones Públicas, and KPMG México, showcasing a versatile skill set in communication and project management. Academic credentials include a Master's degree in Digital Marketing and E-Commerce from EAE Business School, a Bachelor's degree in Communication & Advertising from Universidad Iberoamericana, and a Master's degree in Graphic Design from Florence Design Academy.