Natasa Ferenczova

Online Marketing at The Kennel Club

Natasa Ferenczova currently works in online marketing at The Kennel Club, a position held since July 2023. Previously, Natasa served as a Global NPD/EPD Project Manager at Colart from November 2020 to March 2023 and has experience as a freelance professional focusing on new product development, product marketing, and consumer insights between February 2016 and November 2020. Earlier roles include Marketing Communication Specialist at Aspiro Group, Market Research Specialist at National Geographic, and Marketing Assistant at Gourmet Burger Kitchen. Natasa began their career as a Personal Assistant and Marketing Executive Assistant at Zatopek Consulting. Educational qualifications include a Bachelor of Interior Design from the University of East London, a Master of Education in Design and Applied Arts from Univerzita Komenského v Bratislave, and a Bachelor of Arts in Graphic Design & Media from the same university.

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The Kennel Club

The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners. It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK’s biggest reunification service for microchipped animals. The Kennel Club Assured Breeder Scheme is the only scheme in the UK that monitors breeders, in order to protect the welfare of puppies. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world’s greatest dog show, Crufts, and the Discover Dogs event at ExCeL London, which is a fun family day out that educates people about how to buy responsibly and care for their dog. The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the BVA and through the Charitable Trust, funds the Kennel Club Genetics Centre and Cancer Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health.


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