The Kennel Club
Sara Wilde has extensive experience in communications and public relations, currently serving as Head of Communications at The Kennel Club since February 2013, where responsibilities include overseeing the monthly magazine, online journal, and show guides for prominent events such as Crufts and Discover Dogs. Wilde began their tenure at The Kennel Club in 1999 as a Press Officer, later advancing to PR Manager and External Affairs and Public Relations Manager before assuming senior management roles. Previous experience includes work as an International Information Officer at the Higher Education Funding Council for England and as an Assistant to the Director General at the Society Of British Aerospace Companies. Sara Wilde holds a Joint Honours degree in Law and Psychology from London Metropolitan University.
The Kennel Club
The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners. It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK’s biggest reunification service for microchipped animals. The Kennel Club Assured Breeder Scheme is the only scheme in the UK that monitors breeders, in order to protect the welfare of puppies. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world’s greatest dog show, Crufts, and the Discover Dogs event at ExCeL London, which is a fun family day out that educates people about how to buy responsibly and care for their dog. The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the BVA and through the Charitable Trust, funds the Kennel Club Genetics Centre and Cancer Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health.