Anu Penmetcha

Anu Penmetcha is an accomplished executive with extensive experience in commerce, product marketing, and digital transformation across leading organizations. Currently serving as EVP Commerce & Consumer Experiences at The Knot Worldwide since June 2025, Anu previously held the role of Global Director Commerce, Product & GTM | Performance Ads at TikTok, focusing on the development and commercialization of commerce products. Anu's tenure at Meta included significant positions such as Director of Commerce Business and Global Head of Retail - Product & GTM, where responsibilities encompassed launching AI-driven shopping experiences and establishing product marketing functions. Earlier roles at Hudson's Bay Company involved leading digital initiatives for a $1B business and driving omnichannel transformation. Anu's expertise is further supported by experiences at Deloitte and Amazon, coupled with academic credentials from Northwestern University, the University of Maryland, and the Birla Institute of Technology and Science, Pilani.