Elena Terraza Farre

Strategy Lead (pricing & Monetization) at The Knot Worldwide

Elena Terraza Farre currently holds the position of Strategy Lead (Pricing & Monetization) at The Knot Worldwide, having joined the company in May 2022. With a focus on enabling and accelerating company growth, Elena also served as Strategy Manager for the same domain. Prior to this role, Elena worked at Simon-Kucher & Partners from April 2018 to May 2022 as a Strategy Manager, leading over ten top line growth projects across various sectors, including classified portals and Consumer Goods in Europe and the Americas. Earlier experience includes a role as Consulting Analyst at Minsait from April 2017 to April 2018. Elena possesses an Engineer's degree in Chemical Engineering from Imperial College London and IQS Barcelona, as well as a scientific specialty from Sant Ignasi Sarrià.

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