The Krinsky Company
Barbara Borgstrom Taylor is an experienced healthcare strategist with a diverse background in commercial strategy, marketing, and product management. Currently serving as Director - Strategy Consultant at The Krinsky Company since April 2016, Barbara has collaborated with various clients on strategic and business model innovations. Prior roles include Vice President of Commercial Strategy and Marketing at Portal Instruments, where responsibilities encompassed market trends, product strategy, and women's leadership, and Global Product Lifecycle Leader at OvaScience, focusing on the launch of a groundbreaking fertility treatment. Barbara's tenure at Philips Health Systems involved leading solutions marketing and strategy, defining long-term service solutions with significant sales impacts, and managing various clinical informatics products. With a strong academic foundation, including an MBA from Northwestern University's Kellogg School of Management and a BS in Biology from the University of Michigan, Barbara brings extensive expertise in driving innovative strategies within the healthcare ecosystem.
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The Krinsky Company
The Krinsky Company lives and works at the intersection of growth, strategy & innovation. For 20 years, TKC has worked with clients across the healthcare ecosystem on Strategic Innovation, Business Model Innovation, and Messaging Strategy.