The Lab Insight & Strategy
Neale Cotton is the Co-Founder and CEO of The Lab, a creative human understanding practice with over 50 strategic thinkers across Melbourne, Sydney, and Brisbane. Since March 2006, Neale has led the organization in combining cultural intelligence, behavioral science, and disruptive technology to provide innovative insights that help brands navigate a changing societal landscape. Prior to this, Neale worked in marketing at GM Holden from September 1997 to March 2006. Neale holds an MBA from AGSM @ UNSW Business School and has a Bachelor of Business (Honours) in Marketing as well as a Bachelor of Business Administration from Monash University. Neale's educational background also includes attendance at Caulfield Grammar.
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The Lab Insight & Strategy
The Lab is a creative human understanding practice where ambitious brands come to make brilliant leaps. Founded in 2006, our fiercely independent collective of strategic thinkers fuses the powerful forces of culture, behaviour, and technology to reveal fresh perspectives that enable brands to take advantage of our rapidly changing society and stay ahead of change. Our areas of brilliance: Brand & Communications - Building distinctive brands that matter to people today, and tomorrow. Innovation and NPD - Disrupting with culturally charged ideas that solve unmet human needs. Experience & Journey - Creating brand, not bland, experiences. Audience Discovery - Illuminating the people you are designing for. Cultural Intelligence - Uncovering the cultural dynamics that shape people's behaviour now and in the future. Behavioural Science - Igniting positive behaviour change. We’re lighting the way forward with an eye on the bigger picture. As a company committed to the triple bottom line, we maintain a sharp focus on our work, the wellbeing of our people and the impact on our place. As a certified B Corp, we meet the highest verified standards of social and environmental performance, public transparency, and legal accountability, and aspire to use the power of business to address social and environmental challenges. We’re committed to reconciliation and have completed our Reflect RAP to drive change and unification. We’re proud of our progressive and flexible approach to work and wellness, with our generous leave policies and inclusive parental leave program.