Beata Roos

Beata Roos is an experienced professional in ecommerce strategy and business development, currently serving at the LEGO Group since September 2021. Prior experience includes a substantial tenure at Practicology from May 2013 to January 2021, where Beata held various senior roles including Principal Consultant and Consulting Manager, leading projects such as the interim head of ecommerce for Haglöfs and launching a Test & Learn Conversion Rate Optimisation programme for British Airways. Additional roles include digital marketing at Motilo.com, account management at BPA Worldwide, and merchandise assistant positions at ASOS.com, Nina Ricci, and M&Co. Beata holds a BA Hons in Fashion Merchandise Management from the University of Westminster, an Associate of Arts degree in Fashion Marketing from Parsons School of Design, and has studied English Language and Literature at Ludwig-Maximilians-Universität München.