Caroline Didem Erdem

Caroline Didem Erdem currently serves as the Head of Marketing (Marketing Director) for TIGR CAT at the LEGO Group, a position held since June 2023. Previously, Caroline worked as an Instructor at ELVTR and as the Brand Marketing Director for Western Europe at the LEGO Group, where leadership focused on Adults, Girls, and Pre-school consumer groups. Caroline's extensive experience includes roles such as Marketing Director for the UK & Ireland at Abbott, leading marketing and digital strategies, and Marketing Director for Self-Care at Johnson & Johnson, managing a diverse portfolio across Northern Europe. Earlier in Caroline's career, significant contributions were made as a Global Senior Brand Manager at SABMiller and as Product Manager at Anadolu Efes. Caroline earned an MSc in General Management from the University of Surrey and a BSE in Industrial Engineering from Galatasaray Üniversitesi.