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Harsh Shah

Director, Global Omnichannel Retail Marketing - Operations & Digital Transformation at LEGO

Harsh Shah is an accomplished leader in omnichannel retail marketing and digital transformation, currently serving as the Director of Global Omnichannel Retail Marketing at the LEGO Group and as a Non-Executive Director at FlexiBees. With prior experience at RB as Head of e-Commerce and at Lazada Group as Director, Harsh has a proven track record in driving e-commerce growth and strategic partnerships, including the successful launch of an e-commerce specific Pampers model in Malaysia. Harsh's career includes significant roles at Procter & Gamble, where business turnaround initiatives for Olay and analytics-driven strategies in various markets were implemented. Educational credentials include an Executive Education degree from Columbia Business School, an MBA from the Indian Institute of Management, Lucknow, and a Bachelor of Engineering in Computer Science from the University of Mumbai.

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