Irem Okyayli

Irem Okyayli is a seasoned professional in brand marketing and commercial operations, currently serving as Brand Marketing Manager for Türkiye, Israel, Greece, and Central Asia at the LEGO Group. With a robust background, Irem has also held significant roles, such as Partner in Commercial Operations at Beksan Leather Company, Marketing Manager for Visa, and Brand Marketing Planning & Strategy Manager at Nike. Previous experience includes leadership positions in brand and marketing communications at Hürriyet and Modanisa, along with retail marketing expertise at Cheil Worldwide and project management at Artistanbul Brand Management & Consultancy. Irem holds an MBA from Boğaziçi University and dual Bachelor's degrees in Industrial Product Design and Digital Media from Istanbul Technical University and HSB Hochschule Bremen, respectively.