Laura Kidd

Laura Kidd is a seasoned communications professional with extensive experience in strategic account management and partnership roles. Currently serving as a Senior Communications Partner at the LEGO Group since January 2024, Laura previously held significant positions at Droga5, including Senior Account Director, where campaigns for notable clients such as JPMorgan Chase and Amazon garnered prestigious awards, including a D&AD Pencil and multiple Gold Creative Circle awards. Earlier career highlights include roles at Y&R and VCCP, where Laura excelled as Senior Account Manager and contributed to award-winning campaigns for major brands. Laura's foundational experience began at FCB New Zealand and New Zealand Media & Entertainment. Academic qualifications include a Mini MBA from The London School of Economics and a Bachelor of Communication from Auckland University of Technology.