Lucas Reynoso Vizcaino

Lucas Reynoso Vizcaino is a seasoned creative leader with extensive experience in developing innovative brand strategies and campaigns. Currently serving as the Global Head of Product and Global Creative Lead at the LEGO Group since November 2016, Lucas leads a team that creates integrated campaigns aimed at addressing business and communication challenges for a renowned global brand. Previous roles include Creative Director at The Juju and Almirante Hypólito, where Lucas managed team building and developed effective communication strategies for major clients such as PepsiCo and Visa. Lucas's early career features significant contributions as a Creative Director at Octubre7 and an Art Director at El Cielo Agulla & Bacetti, underscoring a strong background in 360 campaign strategy and execution. Lucas holds a degree in Art Direction from the AAAP and studied at the Pontificia Universidad Católica Argentina.