Marcelo Ferrarini Carneiro

Marcelo Ferrarini Carneiro is a seasoned marketing professional with extensive experience in global and regional roles at the LEGO Group, where responsibilities include leading marketing strategies for notable entertainment IPs such as LEGO® Star Wars™, LEGO® Marvel, and LEGO Harry Potter™. Prior to this, Marcelo held various positions at Interbrand, including Associate Director, where contributions spanned strategy, analytics, and brand valuation. Marcelo's career began at Korn Ferry as an Analyst focusing on executive reward and leadership strategies. Educational credentials include a Mini MBA in Marketing from Marketing Week and a Bachelor's degree in Business Administration from FGV - Fundação Getulio Vargas.