Mariah Sima

Mariah Sima currently serves as the Global Insights Manager at the LEGO Group, leading research initiatives for the Americas, Western Europe, and Emerging Markets since August 2023. With previous experience at the LEGO Group from October 2019 to January 2023, Mariah played a pivotal role in driving go-to-market strategies and product development while focusing on consumer insights. Prior work includes various marketing and research positions at Valassis from 2007 to March 2019, where Mariah managed client marketing and developed strategic relationships with national media agencies. Mariah holds a Bachelor of Fine Arts from the University of Washington and is furthering education at Harvard Extension School in topics such as Digital Marketing, Organizational Behavior, Managerial Accounting, and Managerial Economics.