Mariano Sampietro

Vice President - Head Of Marketing Homegrown Franchises at LEGO

Mariano Sampietro serves as Vice President - Head of Marketing Homegrown Franchises at the LEGO Group, beginning in November 2023. Prior to this role, Mariano Sampietro had a long tenure at Unilever from December 2000 to August 2022, where positions included Global Brand Vice President for Pepsodent/Signal and Zhonghua, driving significant growth through strategic initiatives centered on purpose, technology, and sustainability. Mariano Sampietro also held various leadership roles for the Rexona and Axe brands, focusing on innovative product launches and brand repositioning. Earlier experience includes a position as Credit Controller at Dow. Mariano Sampietro holds a Bachelor of Economics degree from Universidad de 'San Andrés'​.

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