Pia Andersson

Pia Andersson is an accomplished professional with extensive experience in innovation and market research, currently serving as Head of Innovation New Business at the LEGO Group since August 2003. In this role, Pia leads a team of six researchers, providing valuable insights to support marketing and design initiatives. Previous positions at the LEGO Group include Senior Innovation Director, Senior Director of the Shanghai Innovation Hub, and Market Research Director. Prior to joining the LEGO Group, Pia worked as a Project Leader at DMA Research, managing various B-to-C research projects, and held a similar role at Analysegruppen A/S. Pia Andersson holds a Master's Degree in Marketing and Economics from Aarhus University, earned between 2000 and 2002.