Simon Lucas

Simon Lucas is a seasoned creative professional with extensive experience in the toy and design industries, currently serving as Senior Creative Director at the LEGO Group since January 2011. In this role, Simon oversees the creative direction for several major LEGO intellectual properties, including LEGO Ninjago™, while driving growth initiatives in new markets such as China with projects like LEGO Monkie Kid™️. Previous roles at LEGO included Design Director and Senior Design Manager, focusing on product design and IP management. Prior to LEGO, Simon held positions at Clarks International, contributing significantly to children's footwear innovations, and worked as a product designer in various design firms early in their career. Simon holds a BA in Product Design from Nottingham Trent University.