The Lifestyle Company
Serge Badem has extensive experience in the retail industry, with notable positions at Façonnable, Keller Williams Massena, and The Lifestyle Company. Serge has held various managerial roles, overseeing sales, marketing, and operations. Serge has a strong background in managing teams, developing business strategies, and maintaining relationships with clients and distributors across different regions. Serge is skilled in inventory management, negotiation, and implementing marketing plans to drive sales growth. Serge also has experience in coordinating retail and wholesale activities, ensuring efficient stock management and fulfilling customer orders.
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The Lifestyle Company
Created in 1998 by Michel ROUEAU, The Lifestyle Company is a brand building company specialized in the distribution of fashion, casual, lifestyle, sport and outdoor major international brands. The Company acts as a real partner for the brands it represents, as if it were a "subcontracted subsidiary", with totally integrated services : - Sales - Marketing - Finance - Customer service - Logistics - IS The Lifestyle Company is located in the very center of Paris, in the department stores area. Belief : think global, act local to achieve success, development and growth. Mission : Develop and market in France, internationally recognized brands in Footwear, Apparel and Accessories. Distribution know how : in most channels of distribution using adapted marketing mix strategies for each brand : - Fashion premium boutiques - National department stores - Fashion retailers - Footwear retailers & chains - Sporting goods retailers & chains - Outdoor retailers & chains - Kids stores - E tailers & mail orders Key facts : - 14 000 sq ft of integrated show rooms in Paris and Bordeaux - 8 partner's show rooms in the major French cities - 80 000 sq ft of warehouse capacity - Inhouse managed Shop in Shops in Department Stores - Owned retail stores - Several POP Up shops openings per year - 2 500 active accounts - 4 000 doors Values and practices : Excellence Service Performance Ambition Rigour Team spirit Image