Created in 1998 by Michel ROUEAU, The Lifestyle Company is a brand building company specialized in the distribution of fashion, casual, lifestyle, sport and outdoor major international brands.

The Company acts as a real partner for the brands it represents, as if it were a "subcontracted subsidiary"​, with totally integrated services :
- Sales
- Marketing
- Finance
- Customer service
- Logistics
- IS

The Lifestyle Company is located in the very center of Paris, in the department stores area.
Belief : think global, act local to achieve success, development and growth.

Mission : Develop and market in France, internationally recognized brands in Footwear, Apparel and Accessories.

Distribution know how : in most channels of distribution using adapted marketing mix strategies for each brand :
- Fashion premium boutiques
- National department stores
- Fashion retailers
- Footwear retailers & chains
- Sporting goods retailers & chains
- Outdoor retailers & chains
- Kids stores
- E tailers & mail orders

Key facts : 
- 14 000 sq ft of integrated show rooms in Paris and Bordeaux
- 8 partner's show rooms in the major French cities
- 80 000 sq ft of warehouse capacity
- Inhouse managed Shop in Shops in Department Stores
- Owned retail stores
- Several POP Up shops openings per year
- 2 500 active accounts
- 4 000 doors

Values and practices : 
Excellence
Service
Performance
Ambition
Rigour
Team spirit
Image

Apparel & Fashion

Logistics & Supply Chain

The Lifestyle Company

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