Shawn Siegel currently serves as the Chief Product Officer at The Lifetime Value Co., where the focus is on data, product, and mass consumer marketing since January 2020. Prior to this role, Shawn was with BeenVerified.com for five years, holding positions including VP of Optimization & Revenue, where management of product and conversion optimization teams led to significant ROI improvements, and Director of Site Optimization & Communications, overseeing enhancements in sales funnels. Shawn also served as Director of Content Marketing & Communications at IQPC and founded CHN-CollegeHoops.net, the largest independent college basketball website at its peak. Earlier career experiences include a Financial Advisor role at Morgan Stanley Smith Barney and various internships. Shawn holds a JD from Washington University in St. Louis School of Law and a BA in Political Science & History from Washington University in St. Louis.
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