The Lighting Digest
Ashley Williams has a diverse work experience in the lighting industry. They started their career as a Sales & Marketing Associate at Hilti Group in 2006 and worked there until 2008. From 2008 to 2009, they worked at Archibald & Meek as an Outside Sales - Contractor Relationship Manager. In 2009, they joined KSA Lighting & Controls and served as the Vice President of Distribution until 2022. Currently, Ashley is the Managing Director & Founder of The Lighting Digest, a company focused on redefining representation within the Lighting and Control industries.
Ashley Williams earned a Bachelor's degree in Business Administration and Management, General from DePaul University in 2006. Additionally, they completed a Master of Business Administration (MBA) at Roosevelt University.
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The Lighting Digest
The Lighting Digest strives to re-define representation within the Lighting and Control industries. Our goal is to become a complete Ambassador for our client’s product/services line, business, mission, and company purpose. What sets us apart from other manufacturer rep firms is our tactical approach to marketing, promoting, prospecting, and selling our product lines. Our “Ambassador” sales method is a proprietary system of product representation and account management that clearly defines prime prospects, decision makers and market opportunities to place our assigned product lines in a position to be sold. Throughout this sales method, Sales Associates from The Lighting Digest collaborate with our partners to monitor competitive market pressures, set outreach targets, develop reporting cadences, and execute an integrated marketing campaign. We are here to make a positive impact on our client’s sales rate, the industries they serve, our team and our community.