Yiming Zheng

YiMing Zheng, PhD, has a diverse and extensive work experience. They currently work as a Research Director at The Link Group since July 2021. Prior to that, they served as a Visiting Assistant Professor at Elon University from August 2019 to October 2020, where they taught courses in Management Information Systems and developed course materials. In their role as a Research Manager at Ipsos from January 2015 to July 2019, they managed research projects on customer satisfaction and loyalty for various companies. They also worked as a Senior Market Research Analyst at China Telecom Corporation Limited from September 2012 to May 2014, where they conducted marketing research, customer retention analysis, and product testing. Additionally, they have research experience as a Researcher in MIS at the University of North Carolina at Charlotte from August 2006 to May 2012, where they conducted behavioral and statistical research and conducted surveys and lab studies. They also worked as an Instructor and Teaching Assistant during the same period. At the beginning of their career, they worked as a Data Analyst at China Telecom from July 2003 to June 2005.

YiMing Zheng, PhD, has a diverse educational background. From 2006 to 2012, YiMing attended the University of North Carolina at Charlotte, where they obtained a Doctor of Philosophy (Ph.D.) degree in Management Information Systems. Prior to this, from 2004 to 2005, YiMing pursued a Master of Science (MSc) degree in International Business at the University of Birmingham.